Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a means to enhance their data collection procedures. While it requires extra technical knowledge than regular GTM and might introduce added expenses, it can lead to higher accuracy and even more reputable information



Pixel monitoring makes use of a piece of code to register conversions on your web site. It's very easy to establish and less prone to ad blockers.

1. A lot more exact information
The traditional method of tracking conversions on a web site, making use of pixels, is having trouble with transforming browser privacy policies. This indicates that the information being sent out to Google Ads, Facebook Business Manager and other systems is much less exact than it needs to be.

Server-side tracking is a much more safe and secure choice that helps to bypass these limitations, as it's filled from your very own domain name and dealt with as first-party code, meaning it's much less most likely to be influenced by ad blockers or other safety and security procedures. This gives more accurate data and an extra full picture of user journeys across channels.

On top of that, this type of tracking allows companies to track conversions outside of the web site, such as call and in-store brows through, which can be difficult for pixel-based tracking. This versatility provides marketers much more ownership over the data they send, and makes it much easier to abide by numerous information regulations. It's additionally a whole lot much less prone to fraudulence, as it's harder for illegal stars to adjust the system by changing the postback link.

2. Better control over data.
Server-side tracking enables companies to gather and enrich data before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist marketing professionals make more educated advertising decisions.

Traditional pixel tracking relies upon JavaScript tracking codes that are positioned in web site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause data collection interruptions and inaccurate outcomes. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less prone to interference.

This type of monitoring likewise allows businesses to track conversions that happen beyond the site, like call and in-store acquisitions. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is extra trustworthy for companies looking for to adapt to these changes.

3. Much less prone to fraudulence
Server-side tracking makes it possible for businesses to adjust data hauls before it gets to third party endpoints, boosting safety and security and personal privacy. This is especially vital as different internet browsers and platforms progressively change exactly how they take care of cookies. For instance, in iphone 14, Safari will only supply first-party cookie data and will certainly not allow pixel-based monitoring. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your web site.

In addition, server-side monitoring allows you to capture individual data directly by yourself servers. This gets rid of dependancy on third parties, which can be susceptible to violations and personal privacy violations.

A server-side radar is a collection of instructions that informs your website's server what events to videotape. This data is then sent out to analytics devices like Google Analytics and Facebook Business. It's likewise made use of to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate approach that makes use of a small piece of code on your website to gather information from users.

4. Simpler to carry out
Server-side monitoring is an information collection process that happens on the web site's very own web server, bypassing web browser limitations. This indicates that information collected by the website/app is first sent to the server where it's processed and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this approach is that it decreases the range of information monitoring and offers companies more control over transmission, making it typically a lot more reputable. As a result, it's less prone to data challenges caused by things like a broken connection or an active ad blocker being set up.

With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data in the same way that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing devices on the web server. This permits you to have even more exact information and aids make sure conformity with personal privacy guidelines such as GDPR. Additionally, it likewise prevents the tracking limitations imposed influencer tracking software by browsers and ad blockers.