Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection procedures. While it calls for much more technical knowledge than normal GTM and may introduce added costs, it can result in higher precision and more trustworthy information


Pixel monitoring utilizes a piece of code to register conversions on your web site. It's simple to set up and less susceptible to ad blockers.

1. Much more accurate data
The conventional method of tracking conversions on a site, using pixels, is having trouble with altering web browser privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.

Server-side monitoring is a much more secure alternative that assists to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, meaning it's much less likely to be affected by advertisement blockers or other safety and security measures. This gives a lot more precise information and a much more complete image of individual journeys throughout networks.

Additionally, this type of monitoring allows organizations to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketers extra ownership over the information they send out, and makes it much easier to adhere to numerous information laws. It's additionally a great deal less vulnerable to fraud, as it's harder for deceitful stars to control the system by modifying the postback URL.

2. Much better control over data.
Server-side monitoring enables organizations to gather and improve data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can aid marketers make even more informed advertising decisions.

Standard pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection disruptions and inaccurate outcomes. Server-side monitoring enables services to bypass these limitations and supply accurate, regular data that is much less susceptible to disturbance.

This type of monitoring additionally allows services to track conversions that happen outside of the site, like call and in-store purchases. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason S2S is extra dependable for services seeking to adapt to these adjustments.

3. Less susceptible to fraudulence
Server-side tracking allows organizations to control information hauls before it reaches third party endpoints, boosting protection and privacy. This is especially crucial as various internet browsers and systems increasingly alter exactly how they manage cookies. As an example, in iOS 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and remain to track conversions that took place outside of your website.

Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be prone to breaches and privacy violations.

A server-side tracking system is a set of instructions that tells your website's server what events to record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to gather data from individuals.

4. Simpler to execute
Server-side tracking is a data collection procedure that takes place on the internet site's very own web server, bypassing web browser limitations. This KPI tracking software means that data accumulated by the website/app is first sent out to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this strategy is that it minimizes the range of data management and gives companies a lot more control over transmission, making it normally much more reliable. As a result, it's much less vulnerable to data challenges caused by points like a damaged connection or an active advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the server. This allows you to have even more precise data and helps make certain compliance with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions enforced by internet browsers and ad blockers.